Digital Marketing

Digital marketing doesn’t have to be scary. Our aim in helping you drive traffic is to be as transparent as possible, and simplify the process at all times.

If you’re a business owner looking to get into the digital marketing game, but not sure where to start, our offerings may be perfect for you. We know that Google Ads and SEO can seem intimidating, but they are powerful tools that can help your business grow and succeed. And don’t worry about the cost – we can get you started whilst allowing you to control your level of investment. Let us help you tap into the power of digital marketing and take your business to the next level.

We built our digital marketing offering, because we couldnt find an approach in them market that we wanted. Something that starts small, tests the waters. Optimised overtime, then ready to scale when we are. It’s how most small (and some large) businesses want to approach the marketing, just like us. So, that’s what we aim to provide.

Give digital marketing a try, the sxda way.

We believe great digital marketing boils down to 2 key factors. Great informative content for your customers, hustled out to the world via social media. Proactive advertising, to be where customers are when they are ready to buy.

With these foundational elements in play, your website stands a greater chance at long term success and greater marketing opportunities.

Search Engine Marketing (ads)

Reach:
Google Ads and SEO can help your business reach a wider audience and attract potential customers who may not have otherwise found you. From an SEO perspective, when your website authority and visibility improves, your business is more likely to appear at the top of search results. Ie you can increase the chances that people will discover your business through search engines, even if they aren’t actively looking for it.

For example, if you sell eco-friendly clothing, you can use keywords related to sustainable fashion and target your ads to people who are interested in environmental issues. This can help you reach a wider audience of potential customers who may not have otherwise found your business.

Targeting:
Google Ads allows you to target specific groups of people based on their interests, demographics, location, and other factors, which can help you tailor your marketing efforts towards the exact audience you’re after. You can also choose to not show your ads to certain groups of people, saving you from wasting your ad spend on irrelevant audiences.

Let’s say you run a business that sells organic baby food. By using social media ads, you can target parents of young children who are interested in organic products. This can help you reach a specific group of people who are more likely to be interested in your products.
Cost-effectiveness:
Firstly, as per above, more targeted advertising means you can reach the audience that is most likely to be interested in buying your products or services, and avoid the audience who is not interested. This can help you get the most value for your advertising dollars by ensuring that your ads are being seen by the most engaged people.

Secondly, digital marketing allows you to track and measure the effectiveness of your campaigns in real-time, which means you can adjust your strategy based on the results you see, and optimise your ads quickly.

Generally speaking, digital marketing is less expensive than traditional marketing methods, which means you can reach a wider, more targeted audience for a lower cost. This can help you extract more value from your marketing budget and lead to a better return on investment.

Imagine you’re a business owner who sells artisanal chocolate. You can use SEO to optimise your website for specific search terms related to your products. This can help you attract potential customers who are already searching for the products you sell. And because SEO aims to improve your organic rankings, these new customers arrive at your website with no extra cost to you.

Measurability:
Unlike traditional marketing techniques, which can be difficult to measure, Google Ads and SEO provide detailed data and analytics that can help you track the success of your campaigns and make informed decisions about future marketing plans.

For example, let’s say you’re a business owner selling organic skincare products. Using Google Ads, you can track the number of impressions and clicks your ads receive, the number of conversions (i.e. sales), and the cost per conversion. This data can help you understand which ads are performing well and which ones may need to be adjusted.
Real-time results:
You can see how your campaigns are performing and make changes in real-time to improve their effectiveness. For example, if you notice that one of your ads is not performing well after one week, you can change the targeting or the ad copy to help improve its performance. This is in contrast to traditional marketing techniques, which can take weeks or months to see results.

Informative Content Development

One of the main benefits of writing high-quality content for your website is that it can improve your search engine rankings. Search engines like Google use complex algorithms to determine the relevance and authority of a website and its pages, and high-quality content is one of the key factors that they consider when ranking websites in their search results. When your website’s pages contain well-written, informative, and engaging content that is relevant to the keywords that people are searching for, it can help to improve your search engine rankings and make it more likely that your website will appear on the first page of search results. This can lead to more organic traffic to your website, which can in turn lead to more leads and customers for your business.

Writing high-quality content for your website can provide a number of benefits, both for your business and for your website’s visitors. For example, well-written content can help to establish your business as a thought leader in your industry, attract more visitors to your website, and improve your search engine rankings. This can lead to more website traffic, more leads, and ultimately more customers for your business. High-quality content can also help to build trust and credibility with your audience, and can make your website more engaging and interesting for visitors. Overall, investing in high-quality content can be a key part of a successful online marketing strategy.

Digital Marketing